1. Introduction

Hernandez Chiropractic San Marcos, Inc is committed to protecting your privacy and safeguarding your personal and health information. This Privacy Policy explains how we collect, use, disclose, and protect your information, including information collected through SMS/text messaging communications.

Business Name: Hernandez Chiropractic San Marcos, Inc

DBA: Integrated Wellness Chiropractic
Address: 1125 Linda Vista Dr, Ste. 102 San Marcos, Ca 92078
Phone: (760) 591-4878

Email:[email protected]

Website:https://hernandezchiropracticsd.com/

Services: Chiropractic care, wellness services, and related healthcare services

2. Information We Collect

We may collect the following categories of information:

A. Personal Information

Name

Address

Phone number

Email address

Date of birth

Emergency contact information

B. Health Information (Protected Health Information – PHI)

Medical history

Treatment records

Chiropractic assessments

Wellness program information

Insurance details

C. Payment Information

Billing address

Payment details

Insurance information

D. SMS & Communication Data

When you opt in to receive text messages from Hernandez Chiropractic San Marcos, Inc
, we may collect:

Your mobile phone number

Consent to receive SMS messages

Message interaction data (such as opt-ins and opt-outs)

3. How We Use Your Information

We collect and use personal information for the following purposes:

- Providing chiropractic and wellness services
- Scheduling and managing appointments
- Sending appointment reminders and confirmations
- Responding to inquiries and customer service requests
- Processing payments and insurance claims
- Sending SMS messages when consent has been provided
- Sending marketing and promotional communications when consent has been provided
- Improving our services and website functionality
- Complying with legal and regulatory requirements

4. SMS/Text Messaging (A2P 10DLC Compliance)

By providing your mobile number and opting in, you consent to receive SMS messages from Rosenburg Chiropractic
These messages may include:

Appointment reminders

Appointment confirmations

Wellness updates

Account or service notifications

Promotional messages (if separately consented)

Message Frequency

Message frequency may vary depending on your interaction with our office.

Message & Data Rates

Message and data rates may apply depending on your mobile carrier plan.

Opt-Out Instructions

You may opt out of receiving SMS messages at any time by replying:

STOP – to cancel

HELP – for assistance

After you send STOP, you will receive a confirmation message and will no longer receive SMS communications from us unless you re-enroll.

Consent

SMS consent is not a condition of purchase or receiving treatment.

No Sharing for Marketing
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

All categories above exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

SMS opt-in information and phone numbers collected for SMS communications are not shared with any third party or affiliate for marketing purposes.

5. HIPAA Compliance

As a healthcare provider,Hernandez Chiropractic San Marcos, Inc complies with the Health Insurance Portability and Accountability Act (HIPAA). Your Protected Health Information (PHI) is handled in accordance with federal privacy and security standards.

We may use and disclose PHI for:

Treatment

Payment

Healthcare operations

Legal or regulatory requirements

A full Notice of Privacy Practices is available upon request at our office.

6. Information Sharing

We do not sell personal information.

We may share information with:

Insurance providers

Billing companies

Electronic health record (EHR) systems

SMS service providers (for appointment-related messaging only)

Legal authorities if required by law

All third-party vendors are required to maintain confidentiality and safeguard your data.

7. Data Security

We implement administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.

Security measures include:
- Secure servers
- Password-protected systems
- Access controls
- User authentication procedures
- Encryption where appropriate
- Secure storage of records
- Employee training on privacy and security practices
- Regular system monitoring and updates

Although we take reasonable measures to protect personal information, no method of transmission over the Internet is completely secure.

8. Data Retention

We retain records in compliance with California state law and applicable federal healthcare regulations. SMS opt-in records are retained for compliance and audit purposes as required by mobile carrier regulations.

9. Your Rights

You have the right to:

Access your personal or health information

Request corrections to your records

Withdraw marketing consent

Opt out of SMS communications

File a complaint without retaliation

To exercise your rights, contact us at [email protected] or (760) 591-4878

10. Children’s Privacy

We do not knowingly collect personal information from children under the age of 13 without parental or guardian consent.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any updates will be posted on this page with a revised effective date.

12. Cookies & Tracking Technologies

Our website uses cookies, web beacons, pixels, and similar tracking technologies to improve user experience, analyze website traffic, personalize content, and improve our services.

Information collected through these technologies may include:

- IP address
- Browser type
- Device information
- Operating system
- Pages visited
- Time spent on pages
- Referral sources
Users may disable cookies through their browser settings. Disabling cookies may affect certain website functionality.
We may use third-party analytics providers to help us understand website usage and improve our services.

13. Contact Information

Hernandez Chiropractic San Marcos, Inc

1125 Linda Vista Dr, Ste. 102 San Marcos Ca 92078

Phone:(760) 591-4878

Email:[email protected]

Website: https://hernandezchiropracticsd.com